How Geo-Fencing & Conquesting Filled Dinner Shows and Boosted Nightclub Revenue

CLIENT

Dining & Entertainment Venue

CAMPAIGN LENGTH

1 Month

OBJECTIVES

Increase reservations for dinner shows, boost nightclub traffic, and increase average customer spend.

THE CHALLENGE

The client needed to cut through the noise in a competitive local entertainment market. They required a highly targeted approach to reach adults with disposable income who were actively interested in nightlife and dining experiences.

OUR STRATEGY

We deployed a top-of-funnel strategy to build brand awareness and drive immediate action within the local community.

• Programmatic Display & Microproximity: Built general awareness and reached audiences in key lifestyle segments
• Device ID Conquesting: Targeted devices that had been detected at competitor venues within the last six months

THE RESULTS

• 382 New Visits directly attributed to the campaign
• $50+ Average Spend per person on dinner and nightclub offerings
• $19,100+ Gross Revenue generated during the one-month campaign

PRO TIP

Our data shows that integrating three or more digital marketing products creates a synergistic effect, leading to significantly higher success rates.

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